If one looks at the transformation, in 2008, it was 90 percent of linear coverage (TV) compared to a miniscule 10 percent in digital space. 1,300 crore to Viacom18 and Times Internet. Package D with a base price of Rs 3 crore per game with overseas TV and Digital rights on offer was sold for more than Rs. There was a also a Package C, where digital rights of 18 non-exclusive marquee games per season were up for grabs, and Viacom18 won it with a winning bid of Rs 2991.6 crore at the rate of Rs 33.24 crore per match. The then bid of Star, helmed by Shankar, was dubbed outrageous, but it helped streaming platform Hotstar (now called Disney+Hotstar) draw in susbcribers in double digit of millions. 16347.50 (USD 2.1 approx) won it for the next five years. The new deal also ends the monopoly of a single broadcaster. Sony Entertainment (now called Culver Max) had acquired the rights by paying Rs 8,200 crore for the first 10 years (2008-17), while Star, with a bid price of Rs. Globally, the per match value (USD 14.61 million) in IPL is second only to NFL where every match is worth USD 17 million. The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approx). The IPL, in terms of sheer valuation, will now be bracketed in the top-most sporting properties alongside National Football League (USA), NBA and English Premier League football, the most watched sporting events in the world. “IPL is now the 2nd most valued sporting league in the world in terms of per match value,” the BCCI secretary said. It has been a big factor in the growth of the game & the Digital India vision” Shah added, exulting that since its inception, IPL has been “synonymous with growth” with brand IPL touching a new high with e-auction resulting in Rs. The digital landscape has changed the way cricket is watched. India has seen a digital revolution & the sector has endless potential. ”Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. The bid is a direct testimony to the BCCI’s organisational capabilities despite two pandemic years,” BCCI Secretary Jay Shah tweeted. ”I am thrilled to announce that STAR India wins India TV rights with their bid of Rs 23,575 crores. Viacom18 entered the fray through a consortium which boasted of Shankar-James Murdoch combine in it. The Package ‘D’ for overseas rights for various regions was bagged by Viacom18 and Times Internet. The deal for Package A and B (TV and Digital) is for 410 matches across five years with 74 matches each in 20 and 84 each in 20. Having lost the India digital and partial global rights to Viacom18 (whose strategy was apparently spearheaded by former Disney APAC head Uday Shankar), Disney’s head for international content and operations Rebecca Campbell has hinted that Star will be vying for other multi-platform cricket rights, while BCCI Secretary Jay Shah announced IPL would have a two-and-a-half month window in ICC’s next FTP cycle, which could translate into more time for media rights holders to try monetise the property.Īccording to a PTI report, while Disney Star retained the India sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance and Bodhi Tree-backed Viacom18, which also won the non-exclusive Package C of 18 matches by paying Rs 2,991 crore more. 48,390 crore (USD 6.2 billion) through IPL media rights for a five-year period, starting 2023. The Indian cricket board BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs.
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